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Royal Eagle Fund Celebrates Strategic Partnership Between Doheny Road Spirits and Total Wine & More

Sep 08, 2024 .

Royal Eagle Fund Celebrates Strategic Partnership Between Doheny Road Spirits and Total Wine & More

Los Angeles, CA – 9/8/24 – The Royal Eagle Fund is thrilled to announce that Doheny Road Spirits, the esteemed creator of Rodeo de las Aguas Tequila, has secured a significant partnership with Total Wine & More, one of the largest and most respected alcohol retailers in the United States. This collaboration marks a pivotal moment for Doheny Road Spirits as they continue to expand their presence in the premium tequila market.

”This strategic expansion underscores Doheny Road Spirits’ commitment to making Rodeo de las Aguas a leader in the premium tequila segment.“

Total Wine & More: A Leader in Retail Excellence

Founded in 1991, Total Wine & More has grown to become the largest independent retailer of fine wine, beer, and spirits in the United States, with over 240 locations across 27 states. Known for its customer-centric approach and unparalleled selection, Total Wine offers an impressive range of over 8,000 wines, 3,000 spirits, and 2,500 beers. This partnership aligns Doheny Road Spirits with a retail powerhouse, enhancing their ability to reach tequila enthusiasts nationwide.

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Strategic Rollout Plan

The initial phase of this partnership will see Rodeo de las Aguas Tequila distributed to Total Wine’s top 15 locations in California. Following a successful rollout, the brand will expand into Nevada and Texas, further establishing its presence in key markets. This strategic expansion underscores Doheny Road Spirits’ commitment to making Rodeo de las Aguas a leader in the premium tequila segment.

Implications for the Royal Eagle Fund

For the Royal Eagle Fund, this partnership represents a substantial opportunity for growth and value appreciation. By aligning with Total Wine & More, Doheny Road Spirits is poised to enhance its brand visibility, drive sales, and solidify its position in the spirits industry. This collaboration validates the quality and market potential of Rodeo de las Aguas, offering our investors a lucrative opportunity to benefit from the brand’s success.


Speculative Implications:

  • Increased Brand Visibility: Access to Total Wine’s extensive customer base will significantly boost Rodeo de las Aguas’ market presence, capturing the attention of tequila enthusiasts and expanding the brand’s reach beyond its current markets.
  • Enhanced Credibility: Being featured by Total Wine serves as a testament to the quality and appeal of Rodeo de las Aguas Tequila, potentially leading to further opportunities with other major retailers and distributors.
  • Potential for Higher Returns: As the brand gains traction and sales increase, the valuation of Doheny Road Spirits is likely to rise, offering investors a promising return on investment.
  • Strategic Growth Opportunities: With the backing of a major retailer like Total Wine, Doheny Road Spirits is well-positioned to explore additional markets and expand its product offerings, potentially leading to further partnerships and collaborations.

Join Us in Celebrating This Milestone

The Royal Eagle Fund invites investors and partners to celebrate this exciting development. As we continue to support Doheny Road Spirits in its journey to redefine the premium tequila market, we remain committed to delivering exceptional value to our investors and stakeholders.


For more information, please contact us.

About Royal Eagle Fund
The Royal Eagle Fund, managed by Rodeo Drive Capital, focuses on high-potential ventures in the artisanal and premium spirits market, particularly small-batch tequila. By leveraging strategic partnerships and industry insights, the fund aims to provide significant returns to its investors.

About Doheny Road Spirits
Doheny Road Spirits is a family-owned enterprise known for its commitment to quality, craftsmanship, and innovation in the spirits industry. With its flagship brand, Rodeo de las Aguas Tequila, the company continues to make waves in the premium tequila market.

About Total Wine & More
Total Wine & More is the largest independent retailer of fine wine, beer, and spirits in the United States, with over 240 locations across 27 states. The company is renowned for its extensive selection, customer-centric approach, and commitment to providing a superior shopping experience.

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